the media does not like complicated issues

My company is in an industry that has had to deal a bit of negative press in the last 8 months or so (the industry, not my company). One thing I learned today in a corporate meeting is that you can decrease media coverage by complicating a topic. That certainly makes sense, and I bet is a strategy they teach in PR school early on (living with a couple PR girls in college didn’t rub off I guess!).

But the principle goes beyond just PR and general media coverage. The point is complex topics make for bad news bites, bad readability, bad audience understanding, and bad digestability.

Kinda sounds like the fight we have to do to for budgets, management presentations, visualization of effectiveness (scorecards!) and…damnit…compliance. Hell, it even relates to security awareness!