a perfect watch what you say online lesson

It’s not news that people and employees (or owners!) need to watch what they “say” online. But it’s not (quite) every week that you get a perfect high-profile illustration of this advice: Duke Nukem PR agency Redner Group blacklisting venomous Duke Nukem reviews via a Twitter announcement. And then getting fired. Why is this particularly apt?

– clearly this is something done, just usually not copped to in public!
– done via official company twitter account, not just some marketing moron
– oh, and it was the namesake owner himself who did it
– pr group successfully is drawing attention to poor duke nukem reviews
– looks like this is their biggest client… oops, was