what’s in a name

Ask.com has been an also-ran search engine for some time, and is going through some changes. I think part of their problem is their name: Ask.com. Ever try talking to someone about Ask.com? Say it out loud a few times conversationally. Yup, it sounds like you’re talking about Ass.com. That just can’t be good.

Then again I thought HD-DVD would beat Blu-ray because my mom knows what HD-DVD means, but has no clue about Blu-ray. HD + DVD? Must be better DVD! I guess I didn’t take into account the pockets Sony had…